Ineffective decision making is often the consequence of taking in too much
information. Using analytical, conscious thinking is effective but frugality also
Successful decision making is a balance of conscious and unconscious
When we process information on first impression, our initial judgement is
created in the blink of an eye by our unconscious thinking. Deep, high level
information is filtered through narrow slices of our emotions, experiences, and
biases to arrive at an accurate, initial judgement of where we want the
interaction to go.